With postage rates on the rise, the Postal Service is proposing five primary promotions for 2025 to encourage organizations to explore new ways to engage consumers and save on direct mail marketing. Further details are explained in USPS Guidebooks.
The 5 primary promotions are:
- Tactile, Sensory, and Interactive Mail piece Engagement – 5% discount
- Promotion period February 1, 2025 – July 31, 2025
- Discount is on outgoing postage
- Promotion encourages mailers to drive customer engagement with the mail using advanced print innovations in paper and stock, specialty inks, interactive elements, and sensory treatments
- Eligible mail classes include First-Class letters, cards and flats, Marketing letters and flats, and Nonprofit letters and flats
- Gloss stock is no longer eligible; however, embossed carrier stock or zipper-strips on carriers do qualify and may be a cost-effective way to take advantage of this promotion
- Integrated Technology – 3% discount
- Available during a six-month consecutive period of your choice CY 2025
- Discount is on outgoing postage
- Encourages mailers to incorporate the latest AI digital technologies into their mail pieces utilizing various triggers such as QR Code, Barcode, Apps, Video Embedding, NFC, and Voice Assistant
- Eligible mail classes include First-Class letters, cards and flats, Marketing letters and flats, and Nonprofit letters and flats
- Reply Mail IMbA (3% discount for static IMbA, 6% discount for serialized IMbA)
- Available July 1 – December 31, 2025
- The discount is on return mail postage
- Allows for better tracking, data collection, and faster delivery
- First-Class QBRM & High Volume QBRM to qualify
- Not eligible with the new Add-on Promotions
- First-Class Mail Advertising – 3% discount
- Promotion period September 1, 2025 – December 31, 2025
- Discount is on outgoing postage
- Strictly for First-Class – letters, cards, and flats
- 3% discount when promoting other offerings within their First-Class mailings – (encourages mailers to add marketing content to transactional documents)
- Continuous Contact – 3% discount
- Available April 1 – December 31, 2025
- 3% discount following the first mailing to an address. Subsequent mailing to the same address must be iterative or complementary, not duplicative during the promotion period
- Marketing letters and flats
USPS Add On/Upgrade Promotions
The postal service is also offering add on/upgrade promotions available with the primary promotions above except Reply Mail IMbA. With the add on/upgrade promotions, you get an extra, stackable, 1 percent discount per add-on. (For example, a mailer participating in the Tactile, Sensory & Interactive promotion would get 5%, plus 1% for Informed Delivery and 1% for Sustainability, totaling 6%. Once that promotion runs out, they could combine those add-ons with Integrated Technology (3%) for 5% off. Add-Ons cannot be used alone. These are:
Informed Delivery – 1% discount
Consumers can preview their mail before it arrives.
- Available January 1 – December 31, 2025
- Can be stacked with the second Add-On promotion Sustainability
- Eligible mail classes include First-Class letters, cards and flats, Marketing letters and flats, and Nonprofit letters and flats
Sustainability – 1% discount
- Available January 1 – December 31, 2025
- Must demonstrate the paper used in the mailing came from a certifiable, responsible source, or the paper is a true recycled stock. Certification required to be present on outer OE or an inner component. Probable certifications could be Sustainable Forest Initiative (SFI), Forest Stewardship Council (FSC), Soy based ink, TBD, Degradable window film, TBD
- Eligible mail classes include First-Class letters, cards and flats, Marketing letters and flats, and Nonprofit letters and flats
Stacking promotions like this gives you an opportunity to test direct mail packages, essential to getting some of that postage back.
Solution Dynamic’s CCX experts streamline mail processes and implement digital solutions to reduce costs and enhance customer experience.
SDL provides:
- Data Management
- Direct and Digital Strategy
- Direct and Digital Design and Content Creation
- Digital Transformation Solutions
- High Volume Printing and Mailing – from anywhere in the world
- Postage Optimization
- Tracking and Reporting
For more information contact:
Brian Snider, Global CMO
briansn@solutiondynamics.com
203-261-3337 x 111